I recently had a chance to sit down with Daniel Sklaar, the brains behind Fine & Raw Chocolate, a project intended to rescue chocolate from its highly processed, mass-produced form, and reintroduce it to people as a simple and celebrated food. He explains:
“We are just now moving beyond the point where people see food purely as fuel. So many foods today make claims about their contents, with numbers and nutrition facts and guaranteed results. With chocolate, science does suggest that it has many wonderful health benefits, but reducing it to its benefits alone robs it of its greater potential. When you taste something, your body knows whether it is good or bad by the way it tastes and the way it makes you feel. So I try to make chocolate that is first and foremost a food and a physical experience.”
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