Came across this site today (http://animoto.com/) that got me to thinking. I’ve seen a couple of services similar to it (www.vuvox.com) popping up recently. Much like templates on tumblr, blogger and wordpress, they all essentially professionalize your photos, music, raw content, etc., without requiring you to know anything about design, programming or motion graphics.

To blatantly generalize, these sorts of sites taken together outline a fascinating and frightening trend: the ability to create professional content is a skill of diminishing value. We may be on the cusp of is a transition not unlike that of artisan crafts to mass-produced goods: design is ceasing to become a scarce commodity. If that is the case, the very near future will place a high premium on creating the right aesthetic in the the right medium/social-context, and come to regard the nuts-and-bolts creation of content as basically a vocational skill. Naturally there will always be a core of people who design the tools to create the content, but even so, it’s a big possibility to consider.

Obviously this is half-baked thinking.