“Unlike my friend Michael Pollan in the Times article, I have doubts about whether the current rise in commodity food prices will cause a shift to sustainable alternatives. The argument presupposes that price is the main factor keeping people away from better food choices. I think the bigger factor is education and availability. You will not buy the product if you don’t perceive it as better. Instead, you’ll stick with your current brand choice, even if the price goes up. Maybe you’ll just buy less of it.”

Chews Wise: Do Higher Prices Mean Better Food Choices?