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Grazing on Data

“In other words, coming across what Dr. Biederman calls new and richly interpretable information triggers a chemical reaction that makes us feel good, which in turn causes us to seek out even more of it. The reverse is true as well: We want to avoid not getting those hits because, for one, we are so averse to boredom.”

http://online.wsj.com/article/SB120527756506928579.html 

Mar 12 2008 @ 10:11
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