Sugru is play-doh from the future. Made expressly for hacking and repairing objects, Sugru is a modeling-clay-like putty that can be molded for 30 minutes and then air-cures to a grippy silicon.

Made by industrial designers for industrial designers, makers, hackers, and anyone who wants to repair a broken cellphone, bike-seat, or really anything else.

The first 1000 packets sold out in 6 hours, but they should be making some more.

Watch an educational video here.