So basically here’s the deal: the folks at KidRobot are promoting their 2009 Dunny line with a scavenger hunt. Between yesterday and this Friday, you can find QR codes around the city that unlock virtual Dunnies (you download an app for your iPhone that reads em).  There’s even a map with clues to locations. Then, the more you collect, the better your chances of winning real life prizes (like the full set of 2009 Dunnys).

On the one hand, this is a great idea because it empties back stock, builds buzz, and generally makes KidRobot look cool.

On the other hand, this sort of promotional gimmick - while awesome - eventually becomes less awesome when the novelty wears off and people are like “wait, I’m doing your marketing for you?”

On the other, other hand, I like KidRobot and wish them all the success in the world.